✍️ Introduction

As an end-to-end developer, I’m not just writing code or installing plugins. I’m managing the entire journey of a website — from idea to live product. That means handling everything:

  • UI design

  • Copywriting

  • Development (WordPress or custom code)

  • SEO setup

  • Branding

  • Launch

To do this smoothly and consistently, I use a toolkit that covers every part of the process — no matter if it’s a blog, business site, or eCommerce project.

Let me walk you through the tools that power my workflow.


🎨 1. Design & Branding Tools

Figma

I use Figma for wireframing, UI design, and planning layouts. It helps me stay clear before development begins — whether it’s a full brand website or a landing page.

Coolors / Khroma

To generate brand-consistent color palettes quickly.

Looka / Canva Pro / Photoshop

I use these when the client doesn’t already have a logo or visual branding.
Looka helps generate logo ideas, and Canva Pro helps build brand kits and social creatives.


🧱 2. Development Tools

WordPress + Elementor Pro

For most dynamic websites, I prefer WordPress. Elementor Pro gives me full design control while keeping the workflow fast.
Perfect for:

  • Business websites

  • Personal portfolios

  • Landing pages

  • SEO-focused blogs

I usually pair it with Astra or Hello theme for clean performance.

HTML / CSS / JavaScript + VS Code

For fully custom websites or when I need more flexibility, I code manually.
I use:

  • VS Code as my main code editor

  • Live Server for real-time preview

  • GitHub / Codepen for testing & sharing

Custom code helps me create lightweight, performance-focused sites with unique animations, layouts, or minimal dependencies.

WooCommerce / Razorpay / PayPal Buttons

For eCommerce needs, I set up stores using WooCommerce, or even custom carts integrated with Razorpay and PayPal.


✍️ 3. Content Writing & Copy Tools

ChatGPT – My AI Assistant for Speed & Ideas

Even though I write and design everything myself, I often use ChatGPT as a creative assistant to:

  • Generate content ideas or blog outlines

  • Rephrase technical copy in a simpler tone

  • Speed up SEO meta descriptions

  • Brainstorm call-to-action phrases

  • Test client messages or responses

It’s not about copy-pasting — it’s about thinking faster, clearer, and with more perspective.

I still write everything in my tone, but ChatGPT helps me save time and stay sharp during content-heavy projects.

Notion

I use Notion for content planning, rough copy, and structuring pages. It’s where I map out:

  • Home page copy

  • About content

  • Product descriptions

  • Blog outlines

Grammarly

For final grammar & tone checks before delivery.

Hemingway Editor

To make content easy to read and scan — especially for landing pages and service sections.


🚀 4. SEO Tools

RankMath SEO

For WordPress sites, I install and configure RankMath:

  • Meta titles & descriptions

  • Schema setup

  • Sitemap

  • Redirection & 404 monitor

  • Focus keyword optimization

Google Search Console

To monitor performance, indexing, and search queries after launch.

TinyPNG + LiteSpeed Cache

Image compression + caching = faster sites = better SEO.

Ubersuggest / Google Trends

Used for keyword research when creating blogs or SEO pages.


🧰 5. Project & Asset Management

Notion or Trello

For managing client workflow — tracking what’s pending, in progress, or delivered.

Google Drive

I organize assets, logos, copy, and backups for each client here.

Loom

I use Loom to record quick walkthroughs, design reviews, or explain backend dashboards to clients after delivery.


✅ Final Thoughts

Being an end-to-end developer doesn’t mean doing everything manually — it means knowing the right tools, flow, and strategy to deliver professional websites faster and better.

Whether I’m:

  • Building a custom coded website

  • Creating a WordPress-based brand site

  • Designing full visuals from scratch

  • Writing high-converting copy
    — these tools are what keep my work consistent, fast, and client-ready

📣 Ready to Build With Me?

If you’re looking for someone who can handle the entire website process — from branding and design to SEO and launch — I’d love to bring your idea to life.

📩 contact@devrajrathore.space

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